Decision maker: The buyer itself decides to acquire the goods. This buying process is pretty an impulse compared to a careful comparison. The consumer gets influenced through the color and the effect in the product and rarely compares it with other brands.
Frequency of purchase: It is different from product to product. Usually women don???t hold back until current goods are totally finished. Different colors of your lipstick may be used on the same period as an example. Seasonal trends may affect slightly buying frequency of an particular product. A customer buys mostly one unit from a product.
Loyalty: In cosmetics customer loyalty plays crucial role. Once the customer is content with a product, she repeats buying through the same brand. Indeed it is hard to meet up with a person as women always want the higher look. Customer might use products from different cosmetics brands, as an example foundation brand could possibly be unique of the mascara brand.
Although M.A.C is definitely the only brand in professional makeup products, Dior, Chanel, MAC, e.g. a few competitor brands that offer luxury cosmetics.
Strengths of these companies are listed below: They invest greatly in mass advertising and increase brand awareness. You can find frequently new launched products with good promises. In comparison with these businesses most of which has 70 years history, M.A.C is a new firm. As population ages, these brands are definitely more advantageous merely because stick out with age reversing product lines.