M.A.C Cosmetics is often a truly innovative brand which means professional, high quality and so on
Brand Imperatives: M.A.C Cosmetics is often a truly innovative company that's goods that are professional, high quality, inspiring, colorful, joyful that reflects passion and fun. M.A.C offers not only a high variety of quality products but in addition the ultimate experience with a professional makeup in their stores since its salesmen and saleswomen may also be makeup artists. There're closely linked to their clients and they are ready to make their potential customers feel and look good on the outside of and also on the interior. Their image is assigned to celebrities for example Madonna and Gisele Bündchen who will be considered as always young and dynamic, beautiful and confident.
Proposition: Look at woman who takes care of herself and use make-up products will feel confident about herself and feel like a star at the times at all the places.
Support: Celebrities are classified as the those people who are loved and appreciated by others. They are the successful and famous ones. The business women in the present day tend to be confident about themselves and also be appreciated by others too. So, the MAC image attracts them and also by employing this image we seek to position the M.A.C products as attractive being a MAC.
Communication Objective: By touching the wonder motive from the women and leading these to try the merchandise.