Matching with the marketing objective were trying to inform our target segments and change their buying behavior. We're going to let them know not through promotion campaigns however with commercials, magazine ads and billboard ads.
Our commercials should emphasize the high quality and the wide color options in the M.A.C make-up products which bring the inner fantastic thing about the women out. M.A.C Cosmetics are related to inspiration along with the television commercials must be as colorful and shiny as you can that may give the feeling of stylish cosmopolitan women. Since our target segment is young business women, a graphic of a business woman that's confident about herself and successful in their own life will attract them. She should utilize make-up products at the times within a day, at work, outside or with a party. Also, a foreign MAC can be utilized inside the commercials. Young business women continue with the trends and the stylish people worldwide therefore if they see a foreign MAC about the ads, they're going to seem like a high profile themselves. Conversely, the celebrities shouldn't just emphasize the brand. They should be shown as a young business woman on a film shot or perhaps in the runway. Also, they should be shown when they use the product in their own individual daily lives.
Magazine ads ought to be more informative around the brand. The product quality as well as the affordable price must be emphasized within the magazine ads. Also, the concepts launched by the M.A.C Cosmetics like ???Hello Kitty Collection??? needs to be covered from the ads.
Also, the celebrities used in the commercials should be on the billboards. They should remind the commercials and emphasize the brand. Also, the colour options must be used because the main portion of the billboard ads.