M.A.Cs Problem: Inside Turkish cosmetics market, M.A.C doesn't have the reputation it deserves since still nearly all of Turkish women have no idea of the M.A.C cosmetics. Although almost all of women know the brand, they are not mindful of the goods specifications. So Awareness concerning the brand needs to be created along with the make-up products of M.A.C in the market. They are not likewise-called their competitors such as Dior, Guerlain, MAC, Max Factor among their local customers in Turkey. Mostly when Turkish people think about makeup, M.A.C Cosmetics is not the company that involves the minds of men first.
The prospective Audience: Being that they are already a recognized cosmetics firm in the garment industry in Turkey, They should focus on acquiring young, middle-aged business-ladies who prefer luxury professional makeup products.
The mark marketplace is constituted of young-older business-women which can be willing to pay more to the ultimate makeup experience. They like to feel beautiful and confident about themselves and perhaps they are not too price-sensitive when selecting quality cosmetic makeup products that produce them feel good about themselves. They care most in regards to the company's makeup product, next the reputation of the brand, its match with their skin along with the number of colors that exist. Most young business women in Turkey are not aware of the wide color options of M.A.C although they heard before regarding the brand, most of them prefer other professional brands.
The Brand Position:The most important features of the M.A.C Cosmetics items are the quality, wide range of color options plus the compatibility on the product effortlessly skin variations (e.g. dry or oily skin). The competitive selling point of M.A.C Cosmetics is the fact it includes professional, quality products at cost-effective price points as well as the experience of professional makeup within the stores from the makeup artists. Believe that confident and beautiful being that they are treated like celebrities. Since make-up artists and stylists likewise use M.A.C. in professional settings, customers often purchase the products to sense that a celeb.