Segment: The segment is usually put into four segments as outlined by ages and lifestyles. First segment is young ladies between 18-25 who definitely are students or recent graduates. These are energetic, like dating friends, follow movies theaters and also concerts. They've created up mostly after they go forth.
Second segment can be also called yuppies, women with successful career. They create up virtually every day when likely to work. They may be single or newly married. They may be unbiased, pay attention to self development.
Next group comprises older ladies who need professional make-nearly cover flaws for their body. They're from medium, upper medium income and their make-up share of valet is more than one other segments.
Last group is makeup professionals like makeup artists, aestheticians, cosmetologists, hairstylists, models, photographers. They need long lasting, effective make-program lots of color. Make-up determines the standard of their business. To follow up latest trends and new launched products.
Target: M.A.C???s acquisition strategy should target young business women, who choose to socialize and gives creedence to their style. Which is the second segment stated previously. That like to explore and test new items, thus fit to acquisition strategy.
Positioning For young business women, the M.A.C Cosmetic make-up products is the best technique of expressing their energy and beauty as it gets the top quality make-up products with a wide range of color options.